TX West Coast (“we”, “us”, or “our”) is committed to protecting the privacy and security of your personal information. This Privacy Policy explains how we collect, use, store, and disclose your information when you visit our website https://txwestcoas.com/ (the “Site”), purchase our Christmas wreath products, or interact with our services. By using our Site or services, you agree to the collection and use of information in accordance with this policy.​

1. Information We Collect​

We may collect two types of information to provide and improve our services: Personal Information (information that identifies you) and Non-Personal Information (anonymous data that does not identify you).​

1.1 Personal Information​

We collect Personal Information when you voluntarily provide it to us, such as during checkout, account registration, or contacting our support team. This may include:​

• Contact details: Full name, email address (e.g., liuhao1134@icloud.com), phone number (e.g., +1 (917) 892-9208), and shipping/billing address (e.g., 8507 De Moss Drive, Houston, TX, USA).​

• Payment information: Credit/debit card details or other payment method data (note: we do not store full payment details—this information is processed securely by our third-party payment providers, who adhere to industry security standards).​

• Account information: If you create an account, we may collect your username, password (encrypted), and preferences (e.g., favorite Christmas wreath styles).​

• Communication data: If you contact us via email, phone, or the Site’s contact form, we may store your communication content and related details (e.g., inquiry subject, date of contact) to respond to your needs.​

1.2 Non-Personal Information​

We automatically collect Non-Personal Information to analyze Site performance, improve user experience, and optimize our services. This may include:​

• Technical data: Device type (e.g., smartphone, laptop), operating system (e.g., iOS, Windows), browser name, IP address (anonymized where possible), and internet service provider.​

• Usage data: Pages visited on the Site (e.g., product pages for Holiday Bell Wreaths or Ochine Snow Flocked Christmas Wreaths), time spent on each page, click-through rates, search queries, and referral sources (e.g., how you found our Site).​

• Aggregated data: Combined, non-identifiable data (e.g., “50% of users viewed our 12” artificial wreath collection”) used to identify trends and enhance our product offerings.​

2. How We Use Your Information​

We use your information solely for legitimate business purposes, as outlined below:​

• Process and fulfill orders: To confirm your purchase, arrange shipping (including sharing your address with trusted logistics partners), send order updates (e.g., “your wreath has shipped”), and process returns or refunds.​

• Provide customer support: To respond to your inquiries, resolve issues (e.g., tracking a missing order), and assist with product questions (e.g., “what materials are used in your snow-flocked wreaths?”).​

• Improve our services: To analyze user behavior (via Non-Personal Information) and enhance the Site’s functionality, product selection, and pricing (e.g., adding popular wreath styles based on user interest).​

• Send marketing communications: With your explicit consent, we may send you emails about exclusive promotions (e.g., “10% off your first order”), new product launches (e.g., “new Christmas bell wreaths in stock”), or seasonal updates. You can opt out of these communications at any time (see Section 6 below).​

• Ensure security and compliance: To detect and prevent fraud (e.g., unauthorized payment attempts), protect the Site from cyber threats, and comply with applicable laws (e.g., tax regulations, data protection laws like the California Consumer Privacy Act (CCPA) or General Data Protection Regulation (GDPR) for EU users).​

3. How We Share Your Information​

We do not sell, rent, or trade your Personal Information to third parties for marketing purposes. We may share your information only with trusted partners who assist us in operating our business, and these partners are required to protect your data:​

• Payment processors: Third-party providers (e.g., PayPal, Stripe) who securely process your payment details to complete transactions. These providers do not use your information for any purpose other than processing payments.​

• Logistics partners: Shipping companies (e.g., USPS, UPS) who need your address to deliver your order. We only share the minimum information required to fulfill delivery (e.g., your name and shipping address).​

• Service providers: Vendors who help us maintain the Site (e.g., web hosting companies), analyze data (e.g., Google Analytics, using anonymized data), or manage customer support tools. These providers are bound by confidentiality agreements.​

• Legal authorities: We may disclose your information if required by law (e.g., a court order, subpoena) or to protect our rights, property, or safety, or the rights of others (e.g., investigating fraud).​

4. How We Protect Your Information​

We implement industry-standard security measures to safeguard your Personal Information from unauthorized access, use, or disclosure:​

• Encryption: Sensitive data (e.g., payment details, account passwords) is encrypted using Secure Sockets Layer (SSL) technology when transmitted via the Site.​

• Secure storage: Personal Information is stored on secure servers with restricted access (e.g., password-protected systems, firewalls). We do not store full payment details—this data is handled by our PCI DSS-compliant payment partners.​

• Access controls: Only authorized TX West Coast employees (e.g., customer support, order processing teams) have access to your Personal Information, and they are required to follow strict data protection protocols.​

While we take all reasonable steps to protect your data, no online transmission or storage system is 100% secure. We cannot guarantee absolute security, but we continuously update our security practices to minimize risks.​

5. Your Privacy Rights​

Depending on your location (e.g., EU, California), you may have the following rights regarding your Personal Information:​

• Right to access: Request a copy of the Personal Information we hold about you.​

• Right to correct: Ask us to update or correct inaccurate Personal Information.​

• Right to delete: Request the deletion of your Personal Information (subject to legal obligations, e.g., retaining order records for tax purposes).​

• Right to opt out: Unsubscribe from marketing communications (see Section 6 below) or object to the processing of your information for non-essential purposes.​

• Right to data portability: Request a copy of your Personal Information in a structured, machine-readable format (e.g., CSV file) to transfer to another service provider.​

To exercise these rights, please contact us using the details in Section 7 (“How to Contact Us”). We will respond to your request within a reasonable timeframe (as required by applicable law, e.g., 30 days under CCPA).​

6. Marketing Communications​

If you have opted in to receive marketing emails (e.g., by checking a box during checkout or signing up for our newsletter), we may send you updates about promotions, new products, or seasonal offers. You can opt out of these communications at any time by:​

• Clicking the “Unsubscribe” link at the bottom of any marketing email;​

• Emailing us at liuhao1134@icloud.com with the subject line “Unsubscribe from Marketing”;​

• Calling us at +1 (917) 892-9208 and requesting to opt out.​

Opting out will not affect non-marketing communications (e.g., order confirmations, shipping updates), which are necessary to fulfill your purchase.​

7. How to Contact Us​

If you have questions about this Privacy Policy, want to exercise your privacy rights, or report a privacy concern, please contact us:​

• Email: liuhao1134@icloud.com​

• Phone: +1 (917) 892-9208​

• Address: 8507 De Moss Drive, Houston, TX, USA​

8. Changes to This Privacy Policy​

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable laws. When we make changes, we will revise the “Last Updated” date at the top of this page and post the new policy on the Site. We encourage you to review this policy periodically to stay informed about how we protect your information.​

Your continued use of the Site or our services after the updated policy is posted constitutes your acceptance of the changes.​

9. Children’s Privacy​

Our services are not intended for children under the age of 13. We do not knowingly collect Personal Information from children under 13. If we learn that we have collected information from a child under 13, we will delete it immediately. If you believe a child under 13 has provided us with information, please contact us to request deletion.